Real product — the booth’s intro film and the monitor mid-game. The patient company shown is fictional.
Tradeshow experiential · lead capture
Code Blue — The Business ER
Under 2 minutes → a qualified lead, printed
- Problem
- A consulting firm’s lead magnet was a diagnostic PDF — an asset that waits for downloads while tradeshow foot traffic walks right past the booth.
- What we built
- The same diagnostic, turned into an emergency room. The big screen is an intensive-care monitor; the visitor’s phone — scanned in by QR — is the crash cart; and the patient is their own company, with its real name on screen from second zero. Five business vitals beat as ECG traces — cash flow, sales, leadership, margin, productivity — and five decisions decide whether the patient makes it, with a doctor’s voice reacting to every call. A camera even spots when someone stops to look and triggers the CODE BLUE. Every game ends in a printed medical prescription with the business diagnosis — and the booth staff’s export lists each lead with their pain already identified.
- What changed
- The lead magnet stopped waiting for downloads. Hallway traffic becomes qualified leads with the diagnosis already done — under two minutes per person — and the closer knows what to say before the follow-up call.
Game balance verified across 20,000 simulated runs before the first real visitor played.
